I was so upset to learn that Pureology was bought by L’Oréal. As far as I know, Pureology is still vegan and cruelty free, but their new parent company is the devil incarnate. While I do agree that it’s good to see vegan companies get out there, there are some companies that far exceed evilness than others. L’Oréal is pure evil (no pun intended). They’re also the largest beauty and cosmetics company in the world.
L’Oréal owns ➡ Biotherm, The Body Shop, Cacharel, DIESEL, Garnier Fructis, Giorgio Armani, Inneov, Keratase, Kiehl’s, La Roche – Posay, Lancome, L’Oreal, Matrix, Maybelline, Pureology, Ralph Lauren Fragrances, Redken, Shu Uemura, SkinCeuticals, Soft Sheen, Vichy, Viktor & Rolf, and Yves Saint Laurent. 💔
Ugh. It’s horrendous what they do. ✂ The most common animal tests are the Draize eye and skin irritancy tests, which are extremely painful and cruel. During this test, rabbits are often immobilized in full-body restraints while a substance is dripped or smeared into their eyes or onto their shaved skin. Laboratory technicians then record the damage at specific intervals for hours or days. Rabbits may suffer swollen eyelids, irritated and cloudy eyes, and inflamed skin, and in the case of irreversible corrosive damage, they may endure ulcers, bleeding, bloody scabs, or blindness. When they’re finished with them, they’re killed. 🔫
There was news that L’Oréal donated $1.2 million to the EPA “in collaborative research funding and access to cosmetic ingredient safety data….” That may seem like a lot, but $1.2 million is like toilet paper money to a multi billion dollar corporation like L’Oréal. That little press release also fails to acknowledge that it is perfectly possible to create cosmetics and associated products without torturing animals.
I’m not the type of person to drop my panties like the HSUS every time they strike a deal. Until animal testing officially stops, they won’t get a penny from me. In closing, L’Oréal can kiss my vegan ass. #vegansofig
No need to be using this stuff.